Form patties by shaping the ground beef into three equally sized patties, weighing about 1/3 pound each. Season generously with burger rub and let sit for 15 minutes.

In a frying pan over medium heat, chop the bacon into small pieces and cook until crispy, about 8-10 minutes. Remove bacon and drain on paper towels, reserving 1 tablespoon of fat.

Sauté the diced onion in the reserved bacon fat for 4-6 minutes until translucent and aromatic.

Return crispy bacon to the pan and stir in pickled jalapeños, grape jelly, apple cider vinegar, honey, and brown sugar. Cook on low heat for 5-10 minutes until thick.

Preheat grill to medium-high heat. Grill patties for 4-5 minutes per side until desired doneness. Top with American cheese to melt.

Assemble the burger starting with the bottom bun, place the cheesy patty, add bacon jam, and spread crunchy peanut butter on the top bun before closing.

Serve with a side of sweet potato fries or salad.